Читать книгу - "Сильный бренд. От стратегии и бренд-дизайна до статуса и лидерства - Элис Тибо"

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Iacobucci D.,Calder B.J. Kellogg on Integrated Marketing. Hoboken, NJ: John Wiley & Sons, 2003.

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Hadlock P., Raja S., Black B. et al. The Digital Future: A Game Plan for Consumer Packaged Goods // GMA. 2014. August // bcg.com/publications/2014/digital-future-game-plan-consumer-packaged-goods.

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Wakinson M., Sansom W. Now/Next/Why 2015 (conference presentation). Chicago, Il, 2015.

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Часто первую A в аббревиатуре расшифровывают как Attention (внимание). Прим. пер.

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Court D., Elzinga D., Mulder S., Vetvik O.J. The Consumer Decision Journey // McKinsey Quarterly. 2009. June // mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey.

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Lecinski J. ZMOT: Winning the Zero Moment of Truth (vook). 2011 // thinkwithgoogle.com/marketing-resources/micro-moments/2011-winning-zmot-ebook.

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Hoar A. Death of a (B2B) Salesman: Two Years Later, Forrester report. March 29, 2017 // forrester.com/report/Death±Of±A±B2B±Salesman±Two±Years±Later/-/e-ReS126861#figure1.

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От лат. omni — «все». Прим. пер.

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Thompson D. The 4 Reasons Why 2017 is a Tipping Point for Retail // Atlantic. 2017. November 16.

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Waitrose и Sainsbury’s — крупные бренды британских супермаркетов. Прим. ред.

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Court D., Elzinga D., Mulder S., Vetvik O.J. The Consumer Decision Journey // McKinsey Quarterly. 2009. June // mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey.

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Мировая серия — финальная серия игр в Главной лиге бейсбола (MLB). Прим. пер.

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Harrigan P., Evers U., Morgan M. P., Daly T. Customer Engagement and the Relationship between Involvement, Engagement, Self-brand Connection and Brand Usage Intent // Journal of Business Research. 2018. Vol. 88. Pp. 388–396 // doi.org/10.1016/j.jbusres.2017.11.046.

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Greenwald A. G., Banaji M. R. The Self as a Memory System: Powerful, but Ordinary // Journal of Personality and Social Psychology. 1989. Vol. 57. No. 1. Pp. 41–54. http://dx.doi.org/10.1037/0022-3514.57.1.41.

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Verplanken B., Holland R. W. Motivated Decision Making: Effects of Activation and Self-Centrality of Values on Choices and Behavior // Journal of Personality and Social Psychology. 2002. Vol. 82. No. 3. Pp. 434–447 // dx.doi.org/10.1037/0022-3514.82.3.434.

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Mittal B. Self-Concept Clarity: Exploring its Role in Consumer Behavior // Journal of Economic Psychology. 2015. Vol. 46. Pp. 98–110 // doi.org/10.1016/j.joep.2014.11.003.

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Emery l. F., Walsh C., Elotter E. B. Knowing Who You Are and Adding to It: Reduced Self-Concept Clarity Predicts Reduced Self-Expansion // Social Psychological and Personality Science. 2015. Vol. 6. No. 3. P. 259–266 // dx.doi.org/10.1177/1948550614555029.

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Morewedge C. K., Giblin C. E. Explanations of the Endowment Effect: An Integrative Review // Trends in Cognitive Sciences. 2015. Vol. 19. No. 6. Pp. 339–348 // doi.org/10.1016/j.tics.2015.04.004.

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Gawronsk B., Bodenhausen G. V., Becker A. P. I Like It, Because I Like Myself: Associative Self-Anchoring and Post-decisional Change of Implicit Evaluations // Journal of Experimental Social Psychology. 2007. Vol. 43. No. 2. Pp. 221–232 // doi.org/10.1016/j.jesp.2006.04.001.

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Swann Jr. W. B., Bosson J. Self and Identity // Handbook of Social Psychology, 5th Edition / Eds. S. T. Fiske, D. T. Gilbert, G. Lindzey, New York: McGraw-Hill, 2010. Pp. 589–628.

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youtube.com/watch?v=XpaOjMXyJGk. Прим. авт.

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youtube.com/watch?v=DEk5LpUT_vo. Прим. авт.

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Mathur A., Moschis G. P., Lee E. Life Events and Brand Preference Changes // Journal of Consumer Behaviour. 2006. Vol. 3. No. 2. Pp. 129–148 // doi.org/10.1002/cb.128.

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Национальный день «Возьмите своих дочерей и сыновей на работу» (четвертый четверг апреля) — образовательная программа в США, когда родители берут своих детей на работу, чтобы те познакомились с различными профессиями. Прим. пер.

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Mandel N., Rucker D. D., Levav J., Galinsky A. D. The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior // Journal of Consumer Psychology. 2017. Vol. 27. No. 1. Pp. 133–146 // doi.org/10.1016/j.jcps.2016.05.003.

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Gao L. S., Wheeler S. C., Shiv B. The ‘Shaken Self ’: Product Choices as a Means of Restoring Self-View Confidence // Journal of Consumer Research. 2009. Vol. 36. No. 1. Pp. 29–38 // jstor.org/stable/10.1086/596028.

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Blair S., Roese N. J. Balancing the Basket: The Role of shopping Basket Composition in Embarrassment // Journal of Consumer Research. 2013. Vol. 40. No. 40. Pp. 676–691 // jstor.org/stable/10.1086/671761.

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Home Depot — крупнейшая в мире торговая компания, предлагающая товары для ремонта. Прим. ред.

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Lean Cuisine — торговая марка замороженных блюд. Прим. ред.

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Lisjak M., Lee A. Y., Gardner W. L. When a Threat to the Brand is a Threat to the Self: The Importance of Brand Identification and Implicit Self-esteem in Predicting Defensiveness // Personality and Social Psychology Bulletin. 2012. Vol. 38. No. 9. Pp. 1120–1132 // doi.org/10.1177/0146167212445300.

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Leonardelli G. L., Pickett C. L., Brewer M. B. Optimal Distinctiveness Theory: a Framework for Social Identity, Social Cognition, and Intergroup Relations // Advances in Experimental Social Psychology. 2010. Vol. 43. Pp. 63–113 // doi.org/10.1016/s0065-2601(10)43002-6.

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Abrams D. Social Identity on a National Scale: Optimal Distinctiveness and Young People’s Self-Expression through Musical Preference // Group Processes and Intergroup Relations. 2009. Vol. 12. No. 3. Pp. 303–317 // doi.org/10.1177/1368430209102841.

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Англ. storytelling — от story «история» и tell «рассказывать». Прим. пер.

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Statista.com. Media Advertising Spending